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Spring 2011
Apr 17,2014
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Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

MKTG 100 - INDEPENDENT STUDY: MARKETING
Limited opportunities to enroll for course work on an Independent Study basis are available. A student interested in this option should obtain an Independent Study Registration Form from the Registrar, have it completed by the instructor and school dean involved, and return it to the Registrar's Office. Consult the current Schedule of Classes for policies concerning Independent Study.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Independent Study

Marketing Department

MKTG 198 - TRANSFER ELECTIVE
This course designation describes a transfer course from another institution where an equivalency to a Ramapo College course has not been determined. Upon convener evaluation, this course ID may be changed to an equivalent of a Ramapo College course or may fulfill a requirement.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

MKTG 199 - TRANSFER ELECTIVE
This course designation is used to describe a transfer course from another institution which has been evaluated by the convener. A course with this course number has no equivalent Ramapo course. It may fulfill a requirement or may count as a free elective.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

MKTG 200 - INDEPENDENT STUDY: MARKETING
Limited opportunities to enroll for course work on an Independent Study basis are available. A student interested in this option should obtain an Independent Study Registration Form from the Registrar, have it completed by the instructor and school dean involved, and return it to the Registrar's Office. Consult the current Schedule of Classes for policies concerning Independent Study.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Independent Study

Marketing Department

MKTG 290 - MARKETING PRINCIPLES AND PRACTICES
A study of marketing functions in American business and the role of behavioral sciences on marketing decisions. Topics will include channels of distribution, the development of marketing objectives and strategies, and the use of the marketing mix in today's marketplace. Emphasis will be placed on the use of the marketing concept and its role in the flow of goods and services from producer to consumer.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture, Online Course

Marketing Department

MKTG 298 - TRANSFER ELECTIVE
This course designation describes a transfer course from another institution where an equivalency to a Ramapo College course has not been determined. Upon convener evaluation, this course ID may be changed to an equivalent of a Ramapo College course or may fulfill a requirement.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

MKTG 299 - TRANSFER ELECTIVE
This course designation is used to describe a transfer course from another institution which has been evaluated by the convener. A course with this course number has no equivalent Ramapo course. It may fulfill a requirement or may count as a free elective.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

MKTG 300 - INDEPENDENT STUDY: MARKETING
Limited opportunities to enroll for course work on an Independent Study basis are available. A student interested in this option should obtain an Independent Study Registration Form from the Registrar, have it completed by the instructor and school dean involved, and return it to the Registrar's Office. Consult the current Schedule of Classes for policies concerning Independent Study.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Independent Study

Marketing Department

MKTG 310 - CONSUMER BEHAVIOR
This course examines the psychological, social, and cultural influences on the behavior of consumers and buyers in organizations as it applies to marketing decisions. Topics include research and measurement methods, the individual and group influences, environmental factors, information processing by consumers, and the consumer decision process.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

MKTG 320 - INTEGRATED MARKETING COMMUNICATION
The objectives of this course will be: (1) to present a complete managerial perspective of the promotion mix; (2) to relate that perspective to the broader goal of marketing communications in general; and (3) to stimulate individual promotional creativity, presentation and problem-solving skills through a comprehensive long-term exercise.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

MKTG 330 - MARKETING RESEARCH
An examination of the concepts and practical methodology used in market research. Emphasis will be given to research methods and techniques, including market analysis, questionnaire formulation, sampling, interviewing, panels, use of secondary data, and report writing.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

Course Attributes:
WRITING INTENSIVE

MKTG 350 - INTERNATIONAL MARKETING
A study of the problems, techniques, and strategies of developing marketing concepts within the framework of a worldwide marketplace containing varying cultures and environments. Because export strategies have become a greater concern to American business in recent years, there is an increased awareness of the social responsibilities involved. Worldwide consumerism, ethics, and the economic and social development of countries--issues that result from activities of multi-national corporations--will be discussed. (This course is also offered as a Study Abroad course)
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture, Online Course

Marketing Department

Course Attributes:
MJ-AMER-America in the World, MJ-AMER-Advanced Cat Elective, GE-INTERNATIONAL ISSUES

MKTG 360 - RETAIL MANAGEMENT
An introduction to retail management through a study of retail strategy which concentrates on an overall planning approach that guides the firm by outlining the philosophy, objectives, consumer market, tactical plan and control mechanisms necessary for success. The major goals of this course are designed to expose the student to an environment which includes consumer behavior, marketing research, store location and service retailing so that the student will be able to plan and execute retail strategy in an ever changing retail market.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

MKTG 370 - SALES MANAGEMENT
A study of the fundamental elements of sales functions. Topics will include production, presentation, customer prospecting and closing techniques, and sales management, including management of the field force, channels of distribution, control techniques, training, and motivation.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

MKTG 380 - BUSINESS TO BUSINESS MARKETING
A study of the functions, methods, and problems of Business to Business marketing. The course will cover the sale and distribution of industrial products, the channels of distribution, and the relationship of industrial marketing to research engineering, purchasing, production, and accounting within the company.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

MKTG 390 - E-MARKETING
This course examines how the Internet and related technologies are transforming the ways in which firms market their products and services to provide greater customer value and make money in the process. Drawing on research and business practices, this course will provide students an appreciation of the opportunities and challenges that marketing manager's face in this dynamic environment. This course objective is to equip students to better understand and direct the E-Commerce process by integrating business models, marketing, and Internet technology. Topics covered will include examination of emerging business models, customer relationship management (CRM), role of data mining and data warehouses, personalization, branding issues, dynamic pricing and price competition, role of the Internet as a communications/advertising medium, distribution through the Internet and e-tailing, and legal and ethical issues. The role of new technologies such as wireless applications and the marketing potention is "mobile-commerce" will also be discussed.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture, Online Course

Marketing Department

MKTG 398 - TRANSFER ELECTIVE
This course designation describes a transfer course from another institution where an equivalency to a Ramapo College course has not been determined. Upon convener evaluation, this course ID may be changed to an equivalent of a Ramapo College course or may fulfill a requirement.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

MKTG 399 - TRANSFER ELECTIVE
This course designation is used to describe a transfer course from another institution which has been evaluated by the convener. A course with this course number has no equivalent Ramapo course. It may fulfill a requirement or may count as a free elective.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

MKTG 400 - INDEPENDENT STUDY: MARKETING
Limited opportunities to enroll for course work on an Independent Study basis are available. A student interested in this option should obtain an Independent Study Registration Form from the Registrar, have it completed by the instructor and school dean involved, and return it to the Registrar's Office. Consult the current Schedule of Classes for policies concerning Independent Study.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Independent Study

Marketing Department

MKTG 410 - ENTREPRENEURSHIP
The study of entrepreneurs as marketing innovators, combining different technologies or business concepts to produce marketable products or services. Students will study financing, production and identification of marketing gaps skills to set up newly created firms. The course is designed to aid students to recognize potentially profitable opportunities, conceptualize venture strategy, and become key forces in successfully moving ideas from the laboratory to the marketplace.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

MKTG 420 - NEW PRODUCT MANAGEMENT
This course is designed to introduce the marketing student to one of the most essential market activities used by companies seeking growth within the marketplace. Emphasis will be placed on providing information on product improvement/modification, product imitation and new product development, all within a framework of the new product development process. The class will consist of lectures and a new product development project.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

MKTG 430 - MARKETING MANAGEMENT
The purpose of this course is to integrate the content of all courses taken by marketing students and to develop a management perspective for their application in marketing career work. The orientation is decision-making rather than descriptive. It emphasizes strategic choices and profit accountability. Applications will be given highest priority through extensive use of the case method and decision simulation exercises. The course includes a significant business research project dealing with integrating analysis and policy determination at the overall management level. This is a capstone course to be taken no earlier than the first semester of the senior year.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

MKTG 490 - ADVANCED TOPICS IN MARKETING
The purpose of this course is to provide students with opportunities to apply marketing strategies and techniques, through the integration of marketing analysis and implementation. The course also emphasizes critical reflection and creative thinking, as reflected in the extensive use of experiential activities, and exposure to the most current marketing thought available. Students will develop acumen and confidence in working with actual clients, both for-profit and non-profit, in real-life consulting contexts. In the spirit of the missions of Ramapo College and the Anisfield School of Business, this course addresses marketing dynamics as part of a business process and as a socio-cultural phenomenon.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

MKTG 498 - TRANSFER ELECTIVE
This course designation describes a transfer course from another institution where an equivalency to a Ramapo College course has not been determined. Upon convener evaluation, this course ID may be changed to an equivalent of a Ramapo College course or may fulfill a requirement.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

MKTG 499 - TRANSFER ELECTIVE
This course designation is used to describe a transfer course from another institution which has been evaluated by the convener. A course with this course number has no equivalent Ramapo course. It may fulfill a requirement or may count as a free elective.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department


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