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|MKTG 360 - RETAIL MANAGEMENT|
An introduction to retail management through a study of retail strategy which concentrates on an overall planning approach that guides the firm by outlining the philosophy, objectives, consumer market, tactical plan and control mechanisms necessary for success. The major goals of this course are designed to expose the student to an environment which includes consumer behavior, marketing research, store location and service retailing so that the student will be able to plan and execute retail strategy in an ever changing retail market.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours
Schedule Types: Lecture
Must be enrolled in one of the following Programs:
Must be enrolled in one of the following Levels:
FOR MKGT 360
Course or Test: MKTG 290
Minimum Grade of D
May not be taken concurrently.
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