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Spring 2013
Apr 24,2014
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MBAD 644 - MARKETING RESEARCH
Marketing research is a crucial element of managerial decision-making. This course is designed for the manager who is responsible for making decisions by obtaining valuable information about customers, competitors, and market environments. Managers should understand research methods and data analysis in order to judge the appropriate use of market research information. The emphasis of this course is on the effective application of rigorous market research in launching a new product, refining current product offerings, improving customer service efforts, segmenting the market, or developing a promotional campaign. This course will cover both theoretical foundations of marketing research as well as practical aspects of the research process. Students will learn both qualitative and quantitative aspects of marketing research; emphasis will be given to quantitative research and web-survey approaches. By the end of the course, students should be able to develop a systematic approach to marketing research in order to make effective marketing decisions for organizational goals.
0.000 TO 3.000 Credit hours
0.000 TO 3.000 Lecture hours

Levels: Graduate
Schedule Types: Lecture

Business Administration Department

Course Attributes:
MBA COURSE FOR GRAD FEE ASSESS

Restrictions:
Must be enrolled in one of the following Programs:     
      NMG-Non-Degree MBA
      MBA-Business Administration
Must be enrolled in one of the following Levels:     
      Graduate

Prerequisites:
FOR MBAD 644

General Requirements:
Course or Test: MBAD 603
Minimum Grade of C
May not be taken concurrently.
and
Course or Test: MBAD 640
Minimum Grade of C
May not be taken concurrently. )


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