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Spring 2013
Apr 18,2014
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Information Select the desired Level or Schedule Type to find available classes for the course.

MBAD 642 - E-MARKETING
The Internet provides new opportunities and managerial challenges for firms in the digital era. The concepts and practices of marketing have been changing with electronic technologies. This course will provide students a roadmap on how to properly plan for success within the Internet environment and properly develop an e-marketing strategy. This course addresses an overview of the internet marketing environment as well as various e-marketing tools and tactics. Students will learn various e-marketing tactics such as search engine marketing, email marketing, online advertising, affiliate marketing, PPC (Pay-Per-Click) marketing, social media, online reputation management, web PR, mobile marketing and website development and design, as well as how to apply these tactics in e-business. Using case discussions, students will learn current e-marketing practices and have opportunities to cultivate ideas. By developing an e-marketing plan, students will learn how to integrate the ideas into e-marketing planning as an integral part of a firm's marketing mix.
0.000 TO 3.000 Credit hours
0.000 TO 3.000 Lecture hours

Levels: Graduate
Schedule Types: Lecture

Business Administration Department

Course Attributes:
MBA COURSE FOR GRAD FEE ASSESS

Restrictions:
Must be enrolled in one of the following Programs:     
      NMG-Non-Degree MBA
      MBA-Business Administration
Must be enrolled in one of the following Levels:     
      Graduate

Prerequisites:
FOR MBAD 642

General Requirements:
Course or Test: MBAD 640
Minimum Grade of C
May not be taken concurrently. )


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