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Detailed Course Information

 

Spring 2013
Apr 23,2014
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Information Select the desired Level or Schedule Type to find available classes for the course.

COMM 352 - THE BUSINESS OF PRODUCING FOR FILM & TV
This course is for students interested in film and television producing and marketing positions at major film studios and independent film companies. Students will gain hands-on experience in the budgeting, marketing, distributing, and exhibition of a variety of entertainment media. Students learn how to create production budgets for small films as well as multi-million dollar blockbusters. They also learn conventional and unconventional ways of securing funding for movies. Students will design film campaigns for upcoming releases. The campaign will consider everything from movie poster content and print/TV ads to merchandise tie-ins, trailer content, and audience demographic research. Students will study both successful and unsuccessful marketing campaigns to learn the role that marketing plays in the reception of the film. The course will also strengthen student's presentation skills through regular merketing pitches given in class.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Communications Department

Restrictions:
Must be enrolled in one of the following Levels:     
      Undergraduate

Prerequisites:
FOR COMM 352

General Requirements:
Course or Test: COMM 204
Minimum Grade of D
May not be taken concurrently.
and
Course or Test: COMM 219
Minimum Grade of D
May not be taken concurrently. )


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Release: 8.5.4