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Detailed Course Information

 

Spring 2012
Apr 24,2014
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKTG 310 - CONSUMER BEHAVIOR
This course examines the psychological, social, and cultural influences on the behavior of consumers and buyers in organizations as it applies to marketing decisions. Topics include research and measurement methods, the individual and group influences, environmental factors, information processing by consumers, and the consumer decision process.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

Restrictions:
Must be enrolled in one of the following Programs:     
      BA-Economics
      BA-International Business
      SB-BS-Matric Undeclared
      BS-Accounting
      BS-Business Administration
      BS-Information Systems
      NMT-Visiting Student
      SB-BA-Matric Undeclared
Must be enrolled in one of the following Levels:     
      Undergraduate

Prerequisites:
FOR MKTG 310

General Requirements:
Course or Test: MKTG 290
Minimum Grade of D
May not be taken concurrently.

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