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Detailed Course Information

 

Spring 2012
Apr 21,2014
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Information Select the desired Level or Schedule Type to find available classes for the course.

COMM 336 - SPORTS INFORMATION & PROMOTION CAMPAIGNS
This course is designed for advanced students to study the history, psychology, and application of sports information and promotion campaigns. Students will be required to research current social issues in sports information-promotions and develop critical perspectives about contemporary sports trends and the impact of information campaigns. Students will be required to keep weekly sports media watch journals, participate in group projects, develop a sports psa and promotional campaign portfolio, write short critical essays, assigned readings, take test and assist the Ramapo College Sports Information Director (SID) in the development and implementation of Information and Marketing Campaigns for Ramapo College Athletics. The course will examine the various components and strategic role of media, and research for informational-promotion campaigns. The course will also provide a critical framework for understanding how informational and promotion campaigns are formulated, implemented and evaluated. Students will create, develop, draft and present sports information projects and campaign projects. Additionally, the experiential component of the class will be the assistance of the Ramapo's SID office in the planning and marketing Ramapo Athletics to the Ramapo community.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture/Online, Seminar, Studio

Communications Department

Restrictions:
Must be enrolled in one of the following Levels:     
      Undergraduate

Prerequisites:
FOR COMM 336

General Requirements:
Course or Test: CNTP 325
Minimum Grade of D
May not be taken concurrently.  )
or
Course or Test: COMM 318
Minimum Grade of D
May not be taken concurrently.  )
or
Course or Test: COMM 320
Minimum Grade of D
May not be taken concurrently.  )
or
Course or Test: COMM 346
Minimum Grade of D
May not be taken concurrently.  )
or
Course or Test: COMM 324
Minimum Grade of D
May not be taken concurrently. )


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