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Fall 2010
Apr 24,2014
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MKTG 430 - MARKETING MANAGEMENT
The purpose of this course is to integrate the content of all courses taken by marketing students and to develop a management perspective for their application in marketing career work. The orientation is decision-making rather than descriptive. It emphasizes strategic choices and profit accountability. Applications will be given highest priority through extensive use of the case method and decision simulation exercises. The course includes a significant business research project dealing with integrating analysis and policy determination at the overall management level. This is a capstone course to be taken no earlier than the first semester of the senior year.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

Restrictions:
Must be enrolled in one of the following Programs:     
      BA-Economics
      BA-International Business
      SB-BS-Matric Undeclared
      BS-Accounting
      BS-Business Administration
      BS-Information Systems
      NMT-Visiting Student
      SB-BA-Matric Undeclared
Must be enrolled in one of the following Levels:     
      Undergraduate
Must be enrolled in one of the following Classifications:     
      Senior

Prerequisites:
FOR MKTG 430

General Requirements:
Course or Test: MKTG 320
Minimum Grade of D
May not be taken concurrently.
and
Course or Test: MKTG 330
Minimum Grade of D
May not be taken concurrently.

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