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Detailed Course Information

 

Fall 2010
Apr 24,2014
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKTG 360 - RETAIL MANAGEMENT
An introduction to retail management through a study of retail strategy which concentrates on an overall planning approach that guides the firm by outlining the philosophy, objectives, consumer market, tactical plan and control mechanisms necessary for success. The major goals of this course are designed to expose the student to an environment which includes consumer behavior, marketing research, store location and service retailing so that the student will be able to plan and execute retail strategy in an ever changing retail market.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

Restrictions:
Must be enrolled in one of the following Programs:     
      BA-Economics
      BA-International Business
      SB-BS-Matric Undeclared
      BS-Accounting
      BS-Business Administration
      BS-Information Systems
      NMT-Visiting Student
      SB-BA-Matric Undeclared
Must be enrolled in one of the following Levels:     
      Undergraduate

Prerequisites:
FOR MKGT 360

General Requirements:
Course or Test: MKTG 290
Minimum Grade of D
May not be taken concurrently.

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Release: 8.5.4