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Detailed Course Information

 

Fall 2010
Apr 17,2014
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKTG 320 - INTEGRATED MARKETING COMMUNICATION
The objectives of this course will be: (1) to present a complete managerial perspective of the promotion mix; (2) to relate that perspective to the broader goal of marketing communications in general; and (3) to stimulate individual promotional creativity, presentation and problem-solving skills through a comprehensive long-term exercise.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

Restrictions:
Must be enrolled in one of the following Programs:     
      BA-Economics
      BA-International Business
      SB-BS-Matric Undeclared
      BS-Accounting
      BS-Business Administration
      BS-Information Systems
      NMT-Visiting Student
      SB-BA-Matric Undeclared
Must be enrolled in one of the following Levels:     
      Undergraduate

Prerequisites:
FOR MKTG 320

General Requirements:
Course or Test: MKTG 290
Minimum Grade of D
May not be taken concurrently.

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Release: 8.5.4