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Fall 2010
Apr 16,2014
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Information Select the desired Level or Schedule Type to find available classes for the course.

COMM 318 - THE CAMPAIGN IN MEDIA AND FILM
Communication campaigns affect us every day. Specifically, public communication campaigns are designed to increase awareness and change attitudes, beliefs and behaviors in a positive way concerning a population's well-being. In this course students will learn about the ins and outs of the campaign process, drawing from lessons learned through case studies and research data. The goal of this course is for students to gain an understanding of the ways in which the effective campaign, irrespective of category, reaches populations and uses all forms of media in the process. This course is designed to sharpen students' learning of the communication campaign from two perspectives: that of campaign planners and that of critical consumers of campaign information. We will examine media and film campaigns for a variety of categories, ranging from pro-social campaigns to campaigns for feature and documentary films.
0.000 TO 4.000 Credit hours
0.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture, Screening, Seminar

Communications Department

Course Attributes:
GE-INTERCULT NORTH AMERICA, WRITING INTENSIVE

Restrictions:
Must be enrolled in one of the following Levels:     
      Undergraduate
Must be enrolled in one of the following Classifications:     
      Sophomore
      Senior
      Junior

Prerequisites:
FOR COMM 318

General Requirements:
Course or Test: COMM 266
Minimum Grade of D
May not be taken concurrently.  )
or
Course or Test: COMM 202
Minimum Grade of D
May not be taken concurrently.  )
or
Course or Test: COMM 208
Minimum Grade of D
May not be taken concurrently.  )
or
Course or Test: COMM 230
Minimum Grade of D
May not be taken concurrently. )


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